Orphans are widespread throughout the world, and their numbers increase even more in countries experiencing conflict and war. This necessitates the presence of humanitarian organizations that aim to provide a decent life for them in sufficient numbers. This also makes the task of these organizations more difficult due to the ever-increasing number of orphans, coupled with the scarcity of resources and financial support required for them.
Most humanitarian organizations working in the field of orphan care consider the number of orphans they sponsor and provide for a decent life an important factor in gaining donor confidence, and thus attracting greater financial support for new sponsorships and required activities and programs. The greater the number of sponsored orphans and the greater their satisfaction with the services provided by these humanitarian organizations, the easier it is to request support from donors and obtain it.
However, how do public relations and marketers in humanitarian organizations working in the field of orphans request donations and support from donors or supporters? They initially estimate the financial cost required for the orphan to live a somewhat decent life. A certain amount of money may be added as administrative fees for the organization itself. This creates a monthly sum of money that public relations and marketing staff are required to secure for each orphan, allowing them to live a decent, modest life. This is what we call "orphan sponsorship." The sponsor must pay a certain monthly sum of money for a period of no less than several years to sponsor the orphan. This way, they receive a reward from God Almighty, whether large or small. When marketers meet with sponsors to offer them the opportunity to sponsor an orphan, one of the sponsors may say (and this has actually happened): "I prefer to sponsor an orphan in remote areas!" Simply put, the cost of sponsoring an orphan decreases from one place to another depending on the economic standard of living in a given area. The cost of sponsoring an orphan is lower in those areas due to their lower incomes. The sponsor sponsors more than one orphan for the same price or required amount of money, seeking the greatest reward! If this is what actually happens, and this is how humanitarian organizations' marketers deal with orphan sponsorship, presenting it to supporters as a cost to the humanitarian organization, with cost as the language of the discourse, aren't we marketing the price of orphan sponsorship, not its value? And how is this different from marketing products and goods in stores?
Orphan Sponsorship: Marketing the Price... or Marketing the Value?
Most store owners calculate the cost of their goods, then add a profit margin—which may be small, like supermarkets, or substantial, like pharmaceutical and service companies, etc.—then sell these products after marketing them, reaping the abundant profit.
How is this picture different from the previous one? They all relied on price. Why have giant companies moved away from pricing their products and started pricing them by value?
Don't we buy some small products (like a smart laser pointer, for example) for a higher price than (like a food blender, for example)? Even though the cost of the materials used in making the food blender was higher than the cost of the materials used in making the smart laser pointer. When industry leaders were asked the above question, they responded succinctly: "What would constitute a greater burden to the customer if it were not there?"... "What would constitute a qualitative addition to the customer?"... This is the concept of value, which stands on the other side of the concept of price.
We must ignore price when marketing and focus on value, so that the above question from industry leaders becomes a question appropriate for humanitarian organizations when marketing: "What is the impact of the large number of orphans and the poor who lack care on society?"... "And what qualitative addition to society does the presence of orphans with whom society supports itself?"... This is the concept of value, yes, which stands on the other side of the concept of price.
We must change the motives we use to persuade supporters to support and sponsor orphans, shifting our focus from the price spent on sponsoring them to focusing on the good that will prevail in society with the presence of sponsored orphans. This means that the money donors spend to support this good becomes very small, as the reward this supporter will reap as a good citizen who cares for society is far greater than the money they spend. This is, frankly, what some humanitarian organizations working in the field of orphan care are working towards. They adopt the principle of results-based management as a methodology for measuring the impact of the objectives they are working to implement, and they are keen to achieve this methodology's vision of results. From a results-based management perspective, results occur at three levels that must be fully achieved:
Level One: Direct results after implementing activities (outputs): After field surveys, interviews, and sponsorships, for example, the sponsored orphan produces financial and educational outcomes. Thus, the organization transitions from an organization without orphans to care for to one that fulfills its role in society and has a significant number of orphans sponsored financially, educationally, and scientifically, etc. This is the first level of results we aspire to achieve.
Level Two: Direct results after implementing the plan's activities on the beneficiaries (medium-term results): By this, we mean that the impact of sponsorship on the orphan is evident, so that the orphan's words and actions are consistent with the positive impact instilled in his heart and mind by the humanitarian organization sponsoring and caring for him through scientific and educational activities. By focusing on this level of results, it will become rare, if not impossible, to see an orphan with bad morals or who drops out of school and enters dens of corruption, etc. To what extent have humanitarian organizations working in the field of orphans advanced this level? We leave the answer to you.

The third level: The final impact of activities, whether on social, economic, health, or other conditions (long-term effects): This is the value that the presence of sponsored orphans creates in society.

Since the organizations sponsoring orphans in a country are spread throughout that country, so too are the sponsored orphans spread throughout the country. The banner of goodness carried by an orphan in a city in the south